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What’s the Best Way to Expose a Marketing Fake?

“Experts” will try to impress you by throwing buzzwords at you. They might try to wow you with their knowledge of the hottest trends or the latest marketing fads. Our advice is to get past the typical “look at how smart I am” song and dance and get to what is important. You. What does he/she know about your company, your industry and your potential customers. If they haven’t taken the time to learn about you and what you do, then they probably aren’t right for you.

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