It’s Kinda Scary How Much Money His Business Makes Without Advertising
Ok, so I get asked all the time why I always seem to get new customers when I don’t really advertise or spend money on advertising. I get asked this so much I decided to just make a quick video so I can show every one at the same time. So, what’s my secret? There are 2 things I do. The first is kind of funny because is it’s really common sense, the second is the something I found. So my first secret is I check my email every 30 min. And if you’re like most of the people I’ve told this to you’re probably saying, “what? What are you talking about, what difference does that make?”
I learned a while ago that businesses like mine, and I’m pretty sure this goes for just about everyone no matter the business they’re in, don’t respond very fast to customers who ask for estimates and quotes. It was after I got my 10th customer who actually told me, “you’re the only person who called me back,” or “you were the first one to call me so I decided to go with you”, that’s when it hit me.
Literally the fastest business to call back or follow up will make the sale. It’s almost too simple to be true. That’s the first part. So, what am I checking my email for? That’s the second part. In the video you’ll see my email box as it is right now. All of the leads you see came to me in the past 2 years, and I’ve received over 1200 of them. These are potential customers who come to me, I don’t advertise for them. That’s my second secret,
It’s a website I found called Goldmine, its pretty cool because it’s free and all I had to do is go to Goldminetool.com and put my business information into the form and it sent me a report that told me exactly what I needed to do to get more of the hundreds of customers that my competitors were pretty much ignoring.
These are customers who were searching for the “niche” way of finding a business like mine. For example, instead of searching for a very popular term like “tile cleaning” they’d search for “travertine tile cleaning”. To me its the same service but to them its a specific type of service, and one that my competitors were not pursuing, but I could thanks to the report.
I like it because it gives me everything I need to make the sale, the person’s name, phone, what they’re looking for, so, really all I need to do is call. So that’s it, pretty much, I just went to that site, found out what everybody else was ignoring and I check my email 2 or 3 times an hour. Soooo, hope that helps. Bye.