Category : Internet Marketing

Adwords, Internet Marketing, Pay Per Click
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She Got Tired of Paying for Google Ads so she did this instead

You’ve probably been there. Business could be a little better, you could use a few more clients a month, you know billions of people use Google every day, so you give Google Adwords one more try. Weeks or months later when you haven’t gotten a single call or the ROI simply doesn’t exist you wonder what the heck you’re missing.

If this sounds familiar you’re not alone. Donna is the owner of a house cleaning company and she went through the same thing. Although Google and marketing companies that make their money pushing Adwords always tout the benefits, few of us have ever met someone that actually make money with it. After dumping a small fortune into Adwords and getting a minimal return, Donna took matters into her own hands.

It started when she found a free website called Goldmine. When she entered her business information it sent her a report that showed her all the business categories she specialized in that her competitors were ignoring. This was huge because either her competitors didn’t know that so many customers searched for these services on a monthly basis, or they didn’t know how to reach them. Either way, Donna saw this as the opportunity she’d been waiting for.

After reading through the report she followed the suggestions it gave her and adjusted her website so it would attract customers looking for the niche, low competition services Goldmine told her about. And it worked. Almost immediately her phone began ringing from customers interested in “move-out house cleanings”, “rental property maid service” and other niches she can dominate. Now Donna has inbound sales leads that she doesn’t have to pay for, and her days of relying on Adwords are over.

If you’re interested in what opportunities you can take advantage of, be sure to visit Goldminetool.com.

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Internet Marketing
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It’s Kinda Scary How Much Money His Business Makes Without Advertising

Ok, so I get asked all the time why I always seem to get new customers when I don’t really advertise or spend money on advertising. I get asked this so much I decided to just make a quick video so I can show every one at the same time. So, what’s my secret? There are 2 things I do. The first is kind of funny because is it’s really common sense, the second is the something I found. So my first secret is I check my email every 30 min. And if you’re like most of the people I’ve told this to you’re probably saying, “what? What are you talking about, what difference does that make?”

I learned a while ago that businesses like mine, and I’m pretty sure this goes for just about everyone no matter the business they’re in, don’t respond very fast to customers who ask for estimates and quotes. It was after I got my 10th customer who actually told me, “you’re the only person who called me back,” or “you were the first one to call me so I decided to go with you”, that’s when it hit me.

Literally the fastest business to call back or follow up will make the sale. It’s almost too simple to be true. That’s the first part. So, what am I checking my email for? That’s the second part. In the video you’ll see my email box as it is right now. All of the leads you see came to me in the past 2 years, and I’ve received over 1200 of them. These are potential customers who come to me, I don’t advertise for them. That’s my second secret,

It’s a website I found called Goldmine, its pretty cool because it’s free and all I had to do is go to Goldminetool.com and put my business information into the form and it sent me a report that told me exactly what I needed to do to get more of the hundreds of customers that my competitors were pretty much ignoring.

These are customers who were searching for the “niche” way of finding a business like mine. For example, instead of searching for a very popular term like “tile cleaning” they’d search for “travertine tile cleaning”. To me its the same service but to them its a specific type of service, and one that my competitors were not pursuing, but I could thanks to the report.

I like it because it gives me everything I need to make the sale, the person’s name, phone, what they’re looking for, so, really all I need to do is call. So that’s it, pretty much, I just went to that site, found out what everybody else was ignoring and I check my email 2 or 3 times an hour. Soooo, hope that helps. Bye.

It's kinda scary how makes money without advertising

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Internet Marketing, Social Media, Social Media Marketing
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The #1 Lie Marketing Gurus Tell Clients

Question: What is the #1 Marketing Gurus Tell Their Clients?
Answer: “Social Media is the Future of All Marketing and I’m a Social Media Expert”

Because social media is the hot topic of the day you’ll often meet desperate marketing professionals who try to portray themselves as “experts in social media”. You’ll recognize them because they’ll tell you how much you need a Facebook page and that you have to tweet X number of times a day. But the reality is that this is not always true.

Get the answers you need at www.mysalesformula.com

If your business offers a product or service that is bought once in a while and used once in a while, then spending tons of money and time on social media could hurt you. Because let’s be frank, although a carpet cleaner or plumber may THINK they need to be on Facebook, how many people ACTUALLY want to follow businesses like these? Social media success is dependent on engagement and keeping people’s interest. So the big question is: are you involved in an industry that people just LOVE to learn more about.

For example, if your business offers a service that is a technique or is on-going pursuit, think of a golf instructor or a chef selling recipe books, then investing in social media could very well make sense because there’s a lot of people who have a genuine interest in these topics you cover and would want to continue hearing from you to keep learning more.

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If you’re still wondering if social media would be right for you, try using Pathfinder. It’s a great free online marketing tool that will actually tell you if social media or another marketing method will be a good fit for your business. You can find it at pathfindertool.com. It’s pretty simple. Enter your business information and you’ll receive a free report on what type of marketing methods work best for your kind of business and products. Bottom line, avoid Social Media roadies who are just trying to make a

buck by pretending to be an expert. Most of them just end up using it as another form of advertising, boring any visitors you would receive to tears. If they can’t articulate how social media will work to make you money, then they may be putting you on just to make a buck.

 

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Internet Marketing, Search Engine Optimization
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How Does Google Work?

Have you ever wondered how Google decides which pages to show and why some pages never show at all? This graphic from the team at PPC Blog is a pretty good representation of the process. And remember, if you ever need your own system to get your business in front of more customers that use Google check out The Sales Formula 1 hour course at www.mysalesformula.com

how-google-works

 

Internet marketing training can make you a lot of money. Use The Sales Formula Course to give your business the boost it needs.

 

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Internet Marketing, Web Design
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Should You Hire a Web Developer or Build Your Site Yourself?

There’s nothing wrong with hiring a web developer if you don’t have the time, skill, or knowledge to build your website yourself. This situation only becomes a problem when you pay money to people who either don’t know what their doing, or don’t have the skills to remain focused on your ultimate goal – attracting customers and making you money. Woman in front of store

Download The Sales Formula Course at www.mysalesformula.com

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Internet Marketing
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What is the most significant trend in Internet Marketing Today?

The most significant trend we see in Internet Marketing today is companies’ tendency to chase after trends. We always remind our clients and students to stay focused on what really matters:

1. What your customers are looking for
2. Offering them a solution to their problem once they find you.

Don’t chase after trends. Theres nothing wrong with social media, SEO and blogs (heck, you’re reading one now) but don’t believe any one of these is the end-all-be-all answer to your Internet Marketing challenges.

There’s good stuff on our home page: www.mysalesformula.com

Womain in a Store

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